Our powerful neuroimaging techniques and biometric capabilities are the result of meticulously selected knowledge from the medical tech field: electroencephalography (EEG), eye-tracking (ET) equipment, facial coding (FACS), galvanic skin response (GSR).
How do big brands get under your skin?
By investigating how different types of advertising generate very different types of activity in your brain, they get access to how you respond to brand awareness and whether certain visual scenes are better recognized. That leads to differences in efficiency.
Do your potential clients trust you?
In today’s noisy world it can be hard to get people to trust you. What makes people tick these days? Simple marketing and research don’t hold that knowledge. Tapping into the data that neuroimaging and Communication Marketing provides, you will make them love you, cheer for you, and trust you with their life. Oh, and make you rich.
Just think about this:
65% of consumers trust their favourite brand more than they trust their friends or family.