Applications of Neuroscience in Business - Neuromarketing! Although it has great potential, most neuroimaging applications in the specialty literature have focused on branding and the consumer’s behavior. For example, electroencephalography (EEG) has been used to investigate reactions to television advertisements on numerous occasions. Thus, it has been investigated whether particular moments in commercials are primarily [...]

Cognitive Neuroscience Technologies for Research and Communication   The main advantage of cognitive neuroscience technologies is that intercultural barriers and communication are eliminated because the inter-behavior or the way the brain works is the same in the world. Contributions of neuroscientific methods in research are considerable, because the benefits of physiological measurements have many [...]

Technologies of Cognitive Neuroscience in Business   Electroencephalography (EEG) records the alpha and beta rhythms of neural activity under the scalp. In particular, lowering the alpha rhythm and replacing it with the beta betrays a cognitive activity determined by will. Galvanometer (GSR) indicates the intensity of emotional reactions by measuring changes (occurring in skin conductance) [...]